What is an Electronic Press Kit?
As a DJ – how do you market yourself? Do you send out just a resume, hoping that potential employers will be able to glean all of the information they need from one, short document? Or do you use a professionally designed and put together electronic press kit, which highlights your accomplishments and speaks to who you are? Being a DJ is an artistic pursuit, so your DJ marketing should be just as personalized and artistic. The worst reason not to get DJ gigs is because you blend in with all the other DJs.
An electronic press kit will help you stand out, detailing everything you’ve accomplished as a DJ, from big name events, to high profile showcases, to ongoing DJ gigs. Whatever is unique about your, your DJ press kit will focus on it, setting you apart from anyone vying for the same gigs. When we build your electronic press kit, we create original, quality content that will draw a future employer in and convince him that you are the right DJ for his event, while also accenting your press kit with the best graphics for eye-catching appeal. As a DJ, you want to make the right impression as quickly as possible, and our DJ press kits make that possible. With one of our custom electronic press kits, they will be begging you to DJ their event.
What’s the difference between a resume and an electronic press kit?
A resume focuses just on your past accomplishments and they only have a little room for self-expression. While they look professional, resumes often err on the side of too professional, looking stuffy and boring, in your DJ marketing, you want to give off an air of both professionalism and style. Even the best resume will have trouble really capturing who you are as an artist, and communicating why you are the best choice for an event can be nearly impossible.
However, an electronic press kit has the benefit of being both professional and unique. Pictures, graphics, and content work together seamlessly to showcase your skills and your achievements. Even if you are just starting out, a DJ press kit can help you build a following and book shows so that you have even more to highlight in your kit. The main benefit of a press kit over a resume is that it physically stands out in a pile of resumes. It has presence and a professionalism that sets you apart from everyone else.
A press kit is something that only professional artists have—when you have one, you look professional. The format is also better for highlighting why you are a better choice than your competitors in a memorable way. You don’t want to look like every other DJ, because you are unique, in your style and in your skills.